Money is a popular incentive but selling an experience (e.g. Google made a mistake in employee referral strategy when it doubled its $2,000 referral bonus. Offer a mix of monetary and non-monetary incentives Related: 17 effective candidate sourcing tools 4. Dell also recognizes successful referrers in team meetings, both locally and globally. Make these acknowledgements a codified part of your referral program policy.ĭell uses the Dell Talent Community, its social sourcing tool, to award points to “Top Referrers.” The more frequently employees share jobs in their network and refer candidates, the more points they get, and their names are displayed in Dell’s internal system. Any acknowledgement, ranging from an award to public praise from the CEO, can be meaningful. Make sure they know you appreciate their effort. For example, if one employee has referred 10 people, six of whom were hired in the past three months, you’ve got a star referrer on your hands. Acknowledge good referrersĪlong with offering monetary referral rewards, try to publicly recognize effective referrers. Harness the power of your employee network to source high-quality candidates, without tapping out your resources. That way employees won’t feel underappreciated. Encourage them to keep looking for great people. When a referred candidate isn’t selected for an interview, send referrers a thank you email anyway. Let employees know what’s happening at every stage of the process. Not hearing back from recruiters can make employees reluctant to refer again, a mistake which undermines your employee referral program.Ĭommunicate when possible. energy company DCP Midstream went out of its way to prevent unqualified referrals with a campaign to remind employees that not every friend or acquaintance makes a good colleague:Įmployees who refer candidates expect to receive updates on the recruitment process. It can also be a good idea to highlight what you’re not looking for. Include links to job descriptions when sending emails asking for referrals. But specific job requirements may be less clear, especially if employees are asked to refer people who work in different departments and job functions.ĭispel the mystery. They might have an idea of what “culture fit” means. Explain job requirementsĮmployees don’t instantly know what their companies are looking for in candidates. How to make your employee referral program effective: 1. Enhance user experience in your job application process
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